Focus
Style – Creativity – Sales
Brief and Planning:
Create a creative brief: Document the project’s scope, objectives, and key messages.
Define the project: Clearly outline the goals, target audience, and desired outcome.
Gather information: Collect relevant data, such as brand guidelines, competitors’ work, and target audience preferences.
Research and Analysis:
Competitive analysis: Evaluate the strengths and weaknesses of competitors’ designs.
Market research: Analyze industry trends, competitor analysis, and target audience demographics.
Brand research: Understand the client’s brand identity, values, and messaging.
Ideation and Brainstorming:
Sketching: Sketch out initial design concepts to visualize ideas.
Generate ideas: Brainstorm a wide range of design concepts and explore different approaches.
Mood boards: Create visual references to inspire the design direction.
Concept Development:
Develop style guides: Establish guidelines for typography, color palettes, and imagery.
Refine ideas: Select the strongest concepts and refine them based on feedback and analysis.
Create thumbnails: Develop small-scale sketches to explore different layouts and compositions.
Design and Creation:
Prototype: Create prototypes or mockups to test the design in different contexts.
Digital design: Use design software to create detailed visuals, incorporating typography, color, and imagery.
Iterate and refine: Continuously refine the design based on feedback and analysis.
Feedback and Revision:
Iterate and refine: Continue to refine the design based on feedback and testing.
Client feedback: Gather feedback and make necessary revisions.
User testing: Test the design with the target audience to ensure it meets their needs and expectations.
Finalization and Delivery:
Prepare final files: Create high-resolution files in the required formats for printing or digital use.
Deliverables: Provide the final design files, along with any supporting documentation.
Evaluate and learn: Reflect on the project’s success and identify areas for improvement in future projects.
